Recognized as the ultimate canvas for cocktail creativity that inspires bartenders and drinkers to experiment with flavor and versatility, BOMBAY SAPPHIRE gin has drawn on Masferrar's renowned visual language to give life to the signature BOMBAY & Tonic drink. From the clink of the ice cubes swirling in a prismatic dance, to the botanical garden enveloped in vapor at sunset, and buoyant balloons rising to burst with botanicals, each element of BOMBAY SAPPHIRE and its iconic serve, the BOMBAY & Tonic, is represented metaphorically through a collage of visually arresting, larger-than-life artistic installations.Ĭomprised of 30, 15 and 6 second films, the new campaign marks the brand's first collaboration with Masferrar, a director known for his award-winning music video and commercial work, with past campaigns including BMW and Moncler.

Titled 'Senses Stirred', the film was brought to life by renowned director Alan Masferrer and shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses. Throughout the narrative, all five senses (sight, sound, taste, scent and touch) are awakened, manifesting the bright, fresh, botanical flavor profile of the heralded, vapor-infused London Dry Gin from BOMBAY SAPPHIRE combined with the precise balance of premium tonic water. 5, 2021 /PRNewswire/ - Today, BOMBAY SAPPHIRE Gin®, the world's leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY & Tonic cocktail.

Bombay sapphire gin